Why Merchandising Is the New Brand Advertising Visual Storytelling: Why Merchandising Is the New Brand Advertising In a world where shoppers are bombarded with thousands of messages every day, standing out in-store isn’t just nice to have, it’s es... Jul 13, 2025 VSS News
The Store Floor Advantage The Store Floor Advantage: Why In-Store Strategy Still Drives Sales in 2025 While much of the marketing world is chasing digital impressions and AI-powered solutions, there's one proven sales driver t... Jul 9, 2025 The Power of Merchandising
Why More Brands Are Outsourcing Sales & Merch Making the leap from an in-house sales or merchandising team to an outsourced partner, like VSS, can feel risky. But the reality is, many businesses are making the shift for good reason: it’s smarter,... Jul 7, 2025 VSS News
Why Newness Rules the Cosmetic Aisle Why Newness Rules the Cosmetic Aisle (And How Other Retail Can Learn From It) Walk into any pharmacy or beauty store and one thing’s guaranteed – you’ll spot something new. A new product, updated pack... Jul 3, 2025 VSS News
Proudly NZ Owned and Operated At VSS, we’re often asked how we’re able to pivot quickly, deliver results under pressure, and understand exactly what makes Kiwi retail tick. The answer is simple. We’re local. We’ve always been loca... Jun 29, 2025 Our blog
Retail Execution Mistakes You Can’t Afford to Make In the fast-moving world of retail, every product, every display, and every promotional moment counts. But when execution misses the mark,stock left out the back, planograms poorly followed, or promot... Jun 29, 2025 VSS News
The Hidden Cost of Retail Theft The Hidden Cost of RetailTheft - How Merchandisers Can Help Retail theft is a growing problem across New Zealand. From opportunistic shoplifting to more organised criminal activity, it's costing retai... Jun 22, 2025 VSS News
Your Brand Deserves Better at Retail Your Brand Deserves Better at Retail: Why merchandising is more than just shelf stacking. If you think merchandising is just about putting stock on shelves, you might be missing the bigger picture. Yo... Jun 17, 2025 Our blog
Retail is Changing - Is Your Brand Keeping Up? Retail is Changing - Is Your Brand Keeping Up? Shopper behaviour isn’t what it used to be. Consumers now navigate their purchases across multiple touchpoints - browsing online, checking reviews, and t... Jun 15, 2025 VSS News
Why Training Store Staff Matters Why Training Store Staff Matters (Even if They're Not Yours) In retail, the moment of truth happens at the shelf. A shopper stops, browses, hesitates, and then makes a choice. And often, that decision... Jun 7, 2025 VSS News
Shelf Wars Shelf Wars: Why Excellent Merchandising Wins in a Crowded Retail Landscape Retail in New Zealand is more competitive than ever. From The Warehouse and Kmart to Chemist Warehouse and Farmers, every she... Jun 1, 2025 VSS News
Why Premium Matters Not all merchandising teams are created equal. We hear it often — brands come to us after being let down. Maybe it was inconsistent service, merchandisers who didn’t show up, or product displays that ... May 24, 2025 VSS News