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How Planograms Drive Sales
(and What Happens When They Don’t)
 
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  • The Power of Merchandising
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How Planograms Drive Sales
Walk into any well-performing store and you’ll notice something straight away. It feels easy to shop. Products are where you expect them to be. Categories make sense. Best sellers are visible. New lau...
Feb 5, 2026 Our blog
Cross-Merchandising Case Studies That Actually Work
Cross-merchandising gets talked about a lot in retail. In practice, it often ends up in the “nice idea” basket rather than something that consistently drives sales. When it works well, it feels effort...
Feb 2, 2026 VSS News
Why Gold-Standard Retail Support Matters in High-Volume NZ Channels
Why Gold-Standard Retail Support Matters in High-Volume NZ Channels New Zealand retail punches well above its weight. While the market may be smaller geographically, many NZ retail channels deliver si...
Jan 28, 2026 VSS News
Merchandising Lessons
Not all retail categories perform equally. Some consistently outperform, even in tighter economic conditions, while others struggle to maintain momentum. When you look closely at the categories showin...
Jan 21, 2026 Our blog
Tech in the Store
Retail technology continues to evolve, with new tools promising faster execution, better engagement and stronger sales. From digital shelf labels to QR codes and interactive displays, the challenge fo...
Jan 15, 2026 VSS News
Why Cosmetics Is One of the Hardest Categories to Merchandise Well
At a glance, cosmetics can look straightforward. Small products, high margins, strong brand recognition. But anyone who has worked in-store or managed a beauty category nationally knows the reality is...
Jan 12, 2026 VSS News
How consumer behaviour is changing in NZ retail in 2026
New Zealand retail has always been fast moving, but the pace of change over the last few years has been something else. By 2026, shoppers are more informed, more selective, and far less patient than t...
Jan 7, 2026 VSS News
Nationwide Retail Execution
No matter how strong your strategy looks on paper, retail success is decided in one place: the shop floor. Nationwide retail execution is where planning meets reality. It’s the difference between a ca...
Jan 4, 2026 VSS News
Why So Many Brands Are Restructuring Their Sales and Merchandising Models
More brands are restructuring their sales and merchandising models, not because these functions are no longer important, but because traditional in-house structures are becoming harder to sustain. Ris...
Dec 23, 2025 VSS News
When Sales Dip, Merchandising Is Often the Missing Link
When sales start to slide, the first instinct is usually to question the product. Is the price right? Is the range too big? Has the market shifted? But in our experience, more often than not, the real...
Dec 11, 2025 VSS News
VSS Joins Plum Agencies
We have some exciting news to share with our VSS partners and the wider retail community. The business and operations of VSS have been purchased by Plum Agencies NZ Ltd. This is a positive step for ou...
Dec 6, 2025 VSS News
The Role of Data and Analytics in Modern Merchandising
The Role of Data and Analytics in Modern Merchandising Why numbers alone never tell the whole retail story Retail is moving faster than ever. Brands have access to more data, more reports and more das...
Dec 4, 2025 VSS News
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