Winning at the Shelf We all love a solid strategy session. The whiteboard moments, the deep dives into data, the fresh campaigns… but here’s the truth: no matter how strong your brand plan is, it won’t deliver results unl... Aug 5, 2025
What Our Merchandisers See What Our Merchandisers See - That You Might Not When you work in retail long enough, you realise something: the biggest sales risks aren’t always dramatic. Sometimes, it’s the little things that quiet... Jul 31, 2025
Futureproofing Displays Futureproofing Displays: Reusable & Modular Design Merchandising that works smarter, not harder. We often hear about sustainable packaging and eco-friendly products, but what about the fixtures and di... Jul 27, 2025
Tech-Driven Merchandising Tech-Driven Merchandising: Digital Shelf Tags & Smart Displays Is your brand really being seen? When was the last time you stood in store and watched someone shop your brand? Not a quick glance, but r... Jul 24, 2025
Shelf Psychology Shelf Psychology: How Layout Impacts Shopper Decisions Ever wondered why some products fly off the shelf while others linger? It all comes down to layout and placement. Here’s how sightlines, colour, ... Jul 21, 2025
Sustainability on the Shelf Sustainability on the Shelf: Green Merchandising That Kiwis Care About Sustainability isn't just a buzzword anymore. It's a key driver behind how Kiwi consumers choose where and what to buy. We're see... Jul 17, 2025
Why Merchandising Is the New Brand Advertising Visual Storytelling: Why Merchandising Is the New Brand Advertising In a world where shoppers are bombarded with thousands of messages every day, standing out in-store isn’t just nice to have, it’s es... Jul 13, 2025
Why More Brands Are Outsourcing Sales & Merch Making the leap from an in-house sales or merchandising team to an outsourced partner, like VSS, can feel risky. But the reality is, many businesses are making the shift for good reason: it’s smarter,... Jul 7, 2025
Why Newness Rules the Cosmetic Aisle Why Newness Rules the Cosmetic Aisle (And How Other Retail Can Learn From It) Walk into any pharmacy or beauty store and one thing’s guaranteed – you’ll spot something new. A new product, updated pack... Jul 3, 2025
Retail Execution Mistakes You Can’t Afford to Make In the fast-moving world of retail, every product, every display, and every promotional moment counts. But when execution misses the mark,stock left out the back, planograms poorly followed, or promot... Jun 29, 2025
The Hidden Cost of Retail Theft The Hidden Cost of RetailTheft - How Merchandisers Can Help Retail theft is a growing problem across New Zealand. From opportunistic shoplifting to more organised criminal activity, it's costing retai... Jun 22, 2025
Retail is Changing - Is Your Brand Keeping Up? Retail is Changing - Is Your Brand Keeping Up? Shopper behaviour isn’t what it used to be. Consumers now navigate their purchases across multiple touchpoints - browsing online, checking reviews, and t... Jun 15, 2025