Your In-Store Influencers: The Power of Great Merchandisers
In today’s retail landscape, where digital influencers dominate marketing strategies, it’s easy to overlook the power of in-store interactions. At VSS, we believe that our merchandisers are the unsung heroes of brand advocacy—acting as real-life influencers who engage directly with customers, every single day.
The In-Store Influencer Effect
Unlike online influencers who connect through screens, our merchandisers are physically present in stores, offering personalised recommendations and building trust with customers. They don’t just infill, order testers and complete new planograms; they create engaging shopping experiences that drive sales and foster brand loyalty.
A recent study involving over 3,000 shoppers revealed that 82% of purchase decisions are made in-store, with 62% of shoppers making impulse purchases during their visit (Forbes). This highlights just how crucial the in-store experience is to consumer behaviour.
The Power of Personal Recommendations
Our merchandisers are frequently approached by customers looking for honest, informed advice. Their product recommendations carry real weight—just like those of trusted influencers. In fact, 89% of consumers are more likely to make another purchase after a positive customer service experience (Help Scout). A knowledgeable merchandiser can turn a one-time buyer into a loyal customer.
Visual Merchandising Drives Sales
Strong visual merchandising is key to grabbing attention and increasing conversion. One study found that 91.3% of the variance in consumer purchase intentions can be explained by visual merchandising elements (Fast Simon). Our team understands how to make displays not just functional—but irresistible.
The ROI of Quality Merchandising
There’s a clear financial case for quality merchandising. Poor visual merchandising cost retailers $125 billion in lost sales over just 12 months (CSP Daily News). That’s why investing in a trained, proactive field team pays off in visibility, efficiency, and ultimately, sales.
Our Final Thought:
Having skilled merchandisers in-store is like deploying over 50 brand influencers across the country each day. They ensure your products look their best, share helpful insights with shoppers, and represent your brand with pride. At VSS, we don’t just talk about in-store excellence—we deliver it.
