Sustainability on the Shelf: Green Merchandising That Kiwis Care About
Sustainability isn't just a buzzword anymore. It's a key driver behind how Kiwi consumers choose where and what to buy. We're seeing more shoppers actively seeking out brands that walk the talk when it comes to the environment. And while much of the sustainability conversation focuses on packaging and supply chains, there's a big opportunity to bring that mindset to the retail shelf too.
At VSS, sustainability matters to us. We know that how a brand shows up in-store can either support or contradict its environmental values, so we work with our clients to make sure merchandising adds to the sustainability story, not takes away from it.
So how do you make your merchandising more sustainable and meaningful for New Zealand shoppers?
1. Choose Eco-Friendly Display Materials
Swapping out traditional plastic-heavy POS for recyclable, biodegradable or repurposed materials makes a big difference. Think cardboard-based displays, FSC-certified timber units or reusable modular shelving systems that can be refreshed seasonally without starting from scratch. Not only do they reduce waste, but they also visually reinforce your brand’s environmental values in-store.
2. Reduce and Refine Packaging
Merchandising is often about drawing attention, but that doesn’t mean more clutter. Streamlined packaging with less plastic, clear recycling info and considered design can still pop on the shelf. It also helps store teams reduce setup time and manage stock efficiently, especially when space is tight.
3. Source Locally Wherever You Can
There’s growing appreciation for “NZ made” or “locally sourced” and that can extend to your merchandising assets. From display props to signage printing, working with local suppliers lowers freight emissions and supports other Kiwi businesses. It also means faster turnaround and better-quality control.
4. Build Displays That Tell the Sustainability Story
Merchandising is storytelling, and sustainability is one of the most compelling chapters. Use your displays to share quick facts: how much packaging has been saved, what materials are used, or even the carbon footprint reduction. A simple call-out or QR code can turn a shelf into an educational tool.
5. Don’t Forget the Follow-Through
Sustainable merchandising isn’t just about what’s in-store, it’s also about what happens after. Partnering with a team that can reuse, recycle or responsibly dispose of old displays is key. At VSS, we work hard to minimise waste and find the best possible second life for campaign materials wherever we can.
Final thought:
Kiwi shoppers are tuned in. They’re looking at the choices your brand makes, right down to how it shows up on the shelf. With a few thoughtful tweaks, and a partner like VSS who shares your values, your merchandising can become a visible part of your sustainability story.
