Retail is Changing - Is Your Brand Keeping Up?
Shopper behaviour isn’t what it used to be. Consumers now navigate their purchases across multiple touchpoints - browsing online, checking reviews, and then heading in-store to make the final decision. In fact, 73% of shoppers use multiple channels during their shopping journey (Harvard Business Review), and 63% expect the same level of service and brand experience both online and in-store (Salesforce, State of the Connected Customer).
This has made retail more complex than ever - but also full of opportunity.
While brands are investing in digital, it’s the physical store where most buying decisions are still made. According to Shop! Association, 70% of purchase decisions are made in-store, and 60% of shoppers say they’re more likely to buy from a brand when a product is easy to find and well-presented on shelf.
That’s where execution becomes everything.
At VSS, we specialise in making sure that final moment - the one that decides if a product goes in the basket - works in your favour. We’ve been doing this since 1997, building a team of experienced merchandisers and sales experts across New Zealand who know how to bring your brand to life in retail environments.
And here’s the kicker: outsourcing your sales and merchandising function can significantly reduce your overheads. According to Deloitte, companies that outsource field operations can reduce costs by up to 30%, while increasing flexibility and response time to market changes.
Our team isn’t just filling shelves - we’re executing strategy.
Whether it’s complex planograms, promotional compliance, or upskilling retail staff to become brand advocates, VSS has you covered. We act as your in-house team, without the added payroll, training, or admin load.
In today’s economy, that’s a serious advantage.
Key Benefits of Partnering with VSS:
- Nationwide reach and flexible scale
- Cost-effective alternative to internal teams
- High-quality reporting and compliance checks
- Experts in launching new brands or turning around underperforming ones
- Strategic input to align in-store presence with business goals
If retail has evolved, you’re in-store strategy should too.
