The Hidden Cost of Retail Theft - How Merchandisers Can Help
Retail theft is a growing problem across New Zealand. From opportunistic shoplifting to more organised criminal activity, it's costing retailers millions each year. While security cameras and in-store staff are part of the solution, there's another layer of defence that often goes unnoticed - your merchandising team.
At VSS, we’re not just there to fill shelves. We’re an active part of your retail strategy, and that includes helping reduce theft and protect your bottom line.
Retail Theft in New Zealand: A Snapshot
Retail NZ reports that theft costs New Zealand retailers over $1 billion annually - and that number continues to climb. What’s more, 82% of retailers say theft has increased in recent years, with many citing staff shortages and limited security as contributing factors.
High-theft product categories include beauty, health, electronics, supplements, and grocery, all of which are ranges our merchandisers work with every day.
How Merchandisers Can Help
1. Regular Visibility Checks
Our merchandisers are in stores weekly, sometimes even more often. That means they’re in a unique position to spot gaps in stock, empty packaging, or products consistently going missing - often before anyone else.
2. Prompt Reporting
If something doesn’t look right, our team reports it straight away. Every store visit includes photo evidence and notes, making it easy to track unusual patterns and alert store teams or head office quickly.
3. Product Placement Advice
We understand how layout can influence both sales and security. Our team can suggest moving high-risk items into more visible locations or secure fixtures - without compromising sales performance.
4. Upskilling Store Teams
We take the time to train store staff on your range - even if they’re not directly employed by you. A confident team member who knows the value of a product is more likely to keep an eye on it and notice when something’s not right.
5. Supporting Stock Accuracy
Our merchandisers often help stores reconcile stock on hand (SOH) with what’s physically available. Discrepancies can highlight theft or system errors that need to be fixed before they cause bigger issues.
It’s Not Just About Filling Shelves
In today’s retail climate, every lost unit counts. With tight budgets, rising shrinkage, and overstretched store teams, your merchandising team can be an extra set of eyes and ears - and a proactive part of your theft prevention strategy.
If you need a team who cares about your brand as much as you do, and who takes pride in protecting your presence in-store, let's talk.
