In the fast-paced world of retail, getting products onto store shelves might seem straightforward. Yet, a surprising number of products never even make it out of the storeroom. With retail staff stretched thin and stock arriving reguarly, products often sit in reserves, waiting for someone to place them where they belong. This is where skilled merchandisers make all the difference.
Products Stuck in Reserves – A Costly Problem
Right now, many retailers are dealing with staff shortages, making it increasingly difficult to manage stock effectively. When products don’t make it onto the shelves in time, it leads to lost sales, frustrated customers, and unhappy retailers. A great merchandising team ensures that:
- Products move swiftly from storerooms to shelves.
- New stock is rotated correctly to avoid unnecessary waste or markdowns.
- Shelf space is fully optimised to prevent any lost sales opportunities.
The Impact of Out-of-Stocks on Retailers and Brands
Empty shelves don’t just impact sales for the brand; they also create a problem for retailers. Every inch of shelf space is valuable real estate, and when a product is out of stock, it means missed opportunities. Retailers expect that space to be filled—if not with your product, then with something else. This is why having a proactive merchandiser is crucial.
What a Skilled Merchandiser Does Differently
A good merchandiser doesn’t just put products on shelves—they think strategically. They know how to manage out-of-stocks in a way that keeps both brands and retailers happy. This includes:
- Double facing existing stock to maintain a full shelf presence.
- Ensuring new pricing labels are in place, so there’s no confusion for customers or store staff.
- Communicating stock issues early, allowing brands to address replenishment gaps before they become a bigger problem.
Mitigating Out-of-Stocks with a Proactive Approach
At VSS Ltd, we specialise in making sure brands don’t lose valuable shelf space due to stock delays. By working closely with stores, monitoring inventory levels, and making smart merchandising decisions, we help ensure products stay visible and available for customers.
Now, more than ever, brands can’t afford to leave merchandising to chance. If your products are stuck in storerooms or not being prioritised in stores, it’s time to take action.
🔹 Are your products making it to the shelves in time?
🔹 Do you have the right merchandising support to prevent out-of-stocks?
Let’s talk. We can help ensure your brand always has a strong presence where it matters most.