Retail Execution Mistakes You Can’t Afford to Make

In the fast-moving world of retail, every product, every display, and every promotional moment counts. But when execution misses the mark,  stock left out the back, planograms poorly followed, or promotional stands half-filled -the damage goes far beyond just a messy shelf. It hits your bottom line, your brand presence, and your hard-earned customer trust.

At VSS, we see it all the time. That’s why we’ve built our business around doing things right the first time.

What’s the real cost of getting it wrong?

Let’s break it down:

  • Lost sales from products sitting in reserves instead of on shelf
  • Damaged reputation when shoppers can’t find your brand where they expect it
  • Wasted marketing spend on promotions that never make it into store displays
  • Retailer frustration that impacts future opportunities

In one recent case, we were called in urgently to help a brand with a time-sensitive new launch. The product was in store but stuck out the back. Within four days, our team visited 57 Chemist Warehouse locations and fully merchandised the range, turning dead stock into active sales.

Why “First Time Right” matters

Retailers are stretched. Brands are under pressure to deliver results. And the time window to make an impact is shrinking. That’s where our First Time Right approach comes in.

We don’t just tick boxes. We solve problems on the floor, take initiative, and ensure your brand is represented the way it should be, right from the first visit.

Merchandising today requires more than a checklist

The retail landscape is evolving fast. Staff shortages, ever-changing store layouts, and an overwhelming number of brands mean execution needs to be sharp, strategic, and flexible.

At VSS, we specialise in:

  • Complex planogram execution
  • Retail problem solving
  • Sales-minded merchandising
  • Nationwide coverage and fast mobilisation
  • Real-time reporting that you can actually use

We work with some of New Zealand’s most recognisable brands and retailers, and our team is trusted to act as the eyes, ears, and hands for our clients on the shop floor.

Ready for less stress and better results?

If you’re spending more time chasing up store issues than driving your brand forward, it’s time for a change. We exist to make your job easier, your brand stronger, and your sales better.

Let’s talk about how we can take the pressure off and put your brand exactly where it should be.

VSS -  First Time Right. Every time.

Retail Execution Mistakes You Can’t Afford to Make
Brenda Cortesi-Harrison June 29, 2025
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