At VSS, no two partnerships ever look the same. Every brand has its own goals, challenges, and retail presence, which is why we start every new relationship by creating a plan that is built specifically for them.
Step One: Listening and Understanding
We begin by getting to know your business. What does success look like for you? Where are the current pain points? Our conversations focus on understanding not just your products, but also your strategy, your stores, and your wider goals.
Step Two: Building a Tailored Plan
From there, we design a bespoke plan that meets your needs. This isn’t a one-size-fits-all approach. We look at the store network, the level of support required, and the outcomes you want to achieve. Each plan is backed by clear procedures and call briefs that guide our team in-store, ensuring consistency while addressing your unique priorities.
Step Three: Training and Brand Ambassadorship
Before stepping into stores, our team is trained to understand your brand inside and out. This ensures that every merchandiser and sales rep is not just executing a checklist, but acting as a true brand ambassador. On every call, we represent your brand with knowledge, confidence, and care, so retail staff and shoppers see your brand at its best.
Step Four: Reporting that Brings Clarity
Our reporting system captures everything that happens at store level. From compliance and stock levels to execution and promotional activity, you’ll see the full picture across every store. This insight is vital in helping us identify issues early, track progress, and adapt the plan where needed.
Step Five: Working as an Extension of Your Team
Partnership is at the heart of what we do. We collaborate closely, adjusting as we go, and make sure you always feel supported. Think of us as an extension of your business, representing your brand with the same dedication as if it were our own.
