When brands start looking for merchandising, retail sales support, in-store training, or product launch assistance, one of the first questions they ask is:

"Do you work in our retail channel?"

The answer is usually yes.

At Plum Agencies, we provide nationwide merchandising, sales support, retail audits, product training, and in-store execution across a wide range of retail environments throughout New Zealand. Whether your products are sold in supermarkets, pharmacies, hardware stores, department stores, electronics retailers, or specialist trade outlets, our team has the experience and relationships to help your brand perform better in-store.

Pharmacy and Health Retail

We work with brands ranging from skincare and cosmetics through to health supplements, nutrition products, over-the-counter healthcare, and personal care categories.

Our teams regularly support brands in:

• Chemist Warehouse
• Bargain Chemist
• Green Cross Health pharmacies
• Independent pharmacies

Services include merchandising, planogram compliance, new product launches, shelf maintenance, stock checks, staff education, and in-store training.

For brands entering the pharmacy channel for the first time, having trained representatives on the ground can make a significant difference to ranging success and ongoing sales performance.

Supermarkets and Grocery

Supermarkets remain one of the most competitive retail environments in New Zealand.

Our teams work extensively across:

• New World
• PAK'nSAVE
• Woolworths
• Four Square
• Independent grocery stores

We support FMCG brands with:

• Merchandising
• New product launches
• Promotional display execution
• Distribution checks
• Stock management
• Retail sales support
• Buyer relationship support

Success in grocery often comes down to consistent execution at store level. A great product can quickly lose sales if it is out of stock, incorrectly merchandised, or missing promotional support.

Hardware and DIY Retail

DIY and hardware retail requires a different approach from grocery or pharmacy.

Our teams regularly support brands in:

• Bunnings
• Mitre 10
• Trade-focused hardware retailers

These environments often involve larger product ranges, seasonal displays, promotional builds, and specialist product knowledge.

We help brands maintain visibility, improve compliance, secure secondary display opportunities, and ensure products remain easy for customers to find and purchase.

Department Stores

Department stores offer unique opportunities for beauty, homewares, bedding, giftware, and lifestyle brands.

We support brands across:

• Farmers
• Briscoes
• Bed and furniture retailers
• Homeware chains

Services include merchandising, display maintenance, point-of-sale installation, promotional support, and staff engagement.

Strong presentation and attention to detail are particularly important in department store environments where customer experience plays a major role in purchasing decisions.

Consumer Electronics and Technology

Technology retail moves quickly.

We can support brands selling through:

• Noel Leeming
• Harvey Norman
• JB Hi-Fi
• Consumer electronics retailers

Our teams assist with merchandising, promotional execution, display compliance, and product training to help retail teams understand and recommend your products confidently.

Mass Retail and General Merchandise

Mass retail stores often combine multiple categories under one roof, creating both opportunities and challenges for suppliers.

We work across:

• The Warehouse
• Warehouse Stationery
• Variety and discount retail channels

Our support helps ensure products remain visible, available, and correctly presented despite the fast-paced nature of these retail environments.

Trade, Building and Specialist Retail

Not every product belongs in a supermarket or pharmacy.

Many of our clients sell through specialist channels including:

• Plumbing retailers
• Electrical wholesalers
• Building supply stores
• Trade merchants
• Industrial supply outlets

These channels often require a more consultative approach, combining merchandising, relationship management, sales support, and product education.

One Partner Across Multiple Channels

Many brands today sell through several retail channels at the same time.

A health brand may be ranged in pharmacy, supermarkets, and online. A homecare brand might appear in grocery, hardware, and department stores. A beauty brand could be sold through pharmacies, department stores, and specialty retailers.

Managing multiple channels with different requirements can be challenging.

Plum Agencies provides one nationwide team capable of supporting your brand across all major New Zealand retail environments, giving you consistent reporting, clear communication, and confidence that your products are being represented professionally wherever they are sold.

If your products are on retail shelves anywhere in New Zealand, chances are we can help.