Retail in New Zealand is incredibly diverse. Supporting a brand in a supermarket is completely different to managing execution in a department store, pharmacy, hardware retailer or pet store.
At Plum Agencies, we’ve built specialised teams that allow us to adapt across all retail channels while still delivering consistent results for our clients.
Different Retailers Require Different Skills
No two retail environments operate the same way. A successful approach in a supermarket won’t necessarily work in a department store, electronics retailer or hardware chains.
Every retail channel comes with different expectations, store layouts, compliance requirements, customer behaviours and operational challenges.
At Plum Agencies, our teams support brands across:
- Grocery and supermarkets
- Department stores
- Pharmacy and health retail
- Hardware and trade
- Electronics retailers
- Pet and specialty stores
- Homewares and lifestyle
- Beauty and cosmetics
- Discount retail
- Large format retail
- Independent retail environments
- Garden Centres
This means our teams must constantly adapt their approach depending on the retailer, the category and the client’s objectives.
Our Sales Teams
Focus on:
- relationship building
- ranging conversations
- growing distribution
- working with buyers and store managers
- identifying opportunities
Our Merchandising Teams
Focus on:
- planogram execution
- stock flow
- ticketing
- display compliance
- POS setup
- reporting and photography
Our Crossover Teams
Team members can:
- sell products
- build relationships
- execute merchandising
- solve problems in-store
- identify opportunities while completing routine visits
Why This Matters for Brands
Because brands rarely sit in just one retail channel anymore.
A client may need:
- supermarket execution
- department store merchandising
- pharmacy compliance
- hardware seasonal support
…all at the same time.
The ability to adapt across multiple retail environments while maintaining consistency is what helps brands grow nationally.
