At VSS, we’re often asked how we’re able to pivot quickly, deliver results under pressure, and understand exactly what makes Kiwi retail tick. The answer is simple. We’re local. We’ve always been local. And after 28 years in the business, we know the New Zealand retail scene inside and out.
When VSS was founded in 1997, it was with a clear goal: to build a company that champions smart, responsive, and reliable retail execution across Aotearoa. Since then, we’ve seen a lot. Boom years, tough years, the rise of online shopping, supply chain disruptions, global pandemics, shifting consumer habits... you name it. Through it all, we’ve kept brands visible, products moving, and retail teams supported on the ground.
Why being NZ-owned matters
There’s something powerful about working with a business that understands your territory like a local, because we are one. We’re not a franchise. We’re not managed from overseas. Our teams are based here, our decisions are made here, and we know how each region shops, what each retailer expects, and how to keep your product top of mind on the shelf and in the basket.
We evolve with the market
Retail in New Zealand is constantly changing. Our strength is in evolving with it. From digital reporting and data-led compliance to customised field teams, influencer-style in-store training, and trend-aware campaign execution, we are always looking ahead.
We don’t just follow trends. We understand how they land here. What works in Sydney or New York doesn’t always translate, and that’s where our experience gives our clients an edge.
Experience meets innovation
After nearly three decades, we’ve built deep relationships across the retail landscape. We know how stores operate because we’ve worked in them, helped set them up, and stayed close to the shop floor. But we’re not stuck in the past. We’re just as excited about what’s coming as we are proud of how far we’ve come.
At VSS, it’s not about doing things the way they’ve always been done. It’s about getting it right the first time and staying one step ahead.
